Influencer marketing is not a new concept. It involves ensuring the right kind of people are busy talking about your products and services. This will get you more customers and expand your portfolio, and lead to more sales. This has shown all marketers that the best strategy to use to reach a wider network is through word of mouth.
There is no longer need to use shouty means to generate interest in your products. Social media has taken to heart the idea of word of mouth marketing and improved on it. When you get online influencers on board; you will generate a bigger audience when you tap into their social media platform. Through this marketing, you shall tap into a huge market that trusts what you have to offer. Friends turn into your very own marketing teams. You, therefore, need to make the most of this opportunity.
You need to identify influencers both from your social circles and outside of your groups. An example could be your job as a furniture store marketer. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. As you try and involve the most popular people, you also need to involve the small people. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
See to it that the influencers are duly rewarded. Everybody loves feeling special. You need to acknowledge and reward the key influencers in your social media circles. You could allow them to be the first people to try out a new product, or you could make their products exclusively for them. They could also get those for free. They can be consulted when you want to launch a product. They will be happy to help this way. They shall in turn re-post, re-tweet of like posts about the product, and help get it out there. These influencers tend to circle through many other products from different companies, so you need to keep them engaged with great content and steadily flowing rewards.
You also need to make it personal. There has to be a bond formed between the influencer and the product. Ensure you engage the influencer on their terms. Do not make it too much about the product. Ensure you also mention them, as they will appreciate being treated as other top influencers. The influencer needs to speak from the same page as the product.
The world of influencing is always evolving. These relationships, as long as they remain great, will always bring in more sales. There are influencer marketing software out there, to help you ascertain the impact of the influencer work.