How an Advert Campaign Invented the Diamond Engagement Ring. So do not waste your useful time, store for diamond expertise and superior a hundred% authentic stones priced as low cost engagement rings comprised of prime quality stones and valuable metals. Occasionally, as an editor of this website, you could have the pleasure of writing an article that is a direct response to our readers’ commonest questions.\n\nFrom totally different settings to diamonds and centre stone shapes, it can be quite overwhelming, we all know. Argos typically sells virtually 200% extra diamond rings in the run-up to Christmas in contrast with Valentine’s Day, with gross sales reaching a high for the year on 24 December.\n\nDiscover timeless and delightful diamond engagement rings in a wide range of unique designs and styles, from stunning rose gold to cushion minimize diamond engagement rings. White gold has a coating of rhodium, which makes the ring look white. We gives you your required ring on the right worth.\n\nThe concept engagement rings = diamond rings is a modern one that grew out of a shrewd advertising and marketing ploy by the De Beers company. Here’s another form of knot that’s fairly appropriate for an engagement ring. Many of those rings shine with a beautiful interplay of colours.\n\nPlatinum, 18k Gold, Aquamarine, Diamond, Blue Sapphire. Gold engagement rings are available in yellow, white and rose gold. Let’s assume for the purposes of this train that the diamond ring cost the jewellery store a hundred (forex isn’t relevant right here – solely relative values matter).