SEO Trends You Need to Implement Today
SEO is the only thing in thing that is constantly changing in the marketing world. The constant changes are a result of the high demand for refined searches by web surfers. Business owners world over are using latest SEO techniques to ensure that they improve the visibility of their sites. This is one of the best ways to promote the growth of your business. A properly optimized site can reach thousands of people if not millions. People who own websites for whatever purpose need to embrace new SEO trends that will bump up their visibility. Here are some SEO techniques you could implement on your website to improve your ranking.
Accelerated mobile pages (AMP) is one of the top to-do things for 2017 SEO. This is because mobile phones have taken over the world and more searches are being performed via mobile devices. AMP represents one of the new developments Google has made to ensure that sites are better suited for mobile searches. In essence, AMP is a lighter and simpler versions of HTML. It ensures that pages load faster on mobile devices by eliminating the extra information about a web page. Since more mobile surfers want to surf at a higher speed to get the information they need, search engines are prioritizing this with AMP and so implementing this means more visibility for your website.
Use of voices to search over the internet is common today. It is important to optimize your web pages for the voice search as soon as you can to ensure that the SEO crawler does not ignore your site when a search is done. In order to rank well, your content must be able to predict the intentions of the web users so that they can offer value to them. SEO in this day and age requires more than keyword optimization but also an analysis and investigations into the intent of users to understand what they need and help the web crawlers display that information.
This is also a very good time to make use of structured data markup on your website. This will go a long way in increasing the crawler friendliness of your site which is an important Google on-site ranking factor. SEO has become an important aspect of machine learning. With machine learning, web crawlers can easily find information on your website. Structured data markup is an important aspect of SEO that allows web owners to describe things and properties on the web pages. A site with no structured data markup is not friendly to SEO crawlers. It also becomes a little bit difficult to put any relevant information from the site to help the searchers find what they need. There is no silver bullet for SEO, but gradual steps like these could help improve your rankings tremendously.