Tips for Successful Business SMS Marketing
Many small businesses are yet to take full advantage of short message service (SMS) as means to market their products. Yet, business sms marketing can be very effective if deployed well, considering that 98% of phone text messages are opened. You cannot afford to ignore this approach to customer messaging when you consider how impressive the potential return on investment is.
Consider the ideas below to enhance the efficiency of your business SMS marketing:
Follow SMS Marketing Rules
Text message spamming is prohibited, making it important you shun it all together. Nonetheless, it’s possible to entice your customers during online engagements to register for your sms marketing. For instance, you may request a customer to subscribe by ticking a checkbox or sending you an sms that includes a specified phrase. Potential customers signing up certainly convert better.
Avoid Long SMS
You’re better off limiting your messaging within 160 characters. When the sent message exceeds 160 characters, the phone network breaks it into manageable sizes. Before being delivered to the intended customer’s device, the sets of text may be merged, although many times there are glitches in the process. It’s possible for a carrier not break or merge such text. Likewise, there’s no guarantee a carrier will deliver an SMS longer than 160 characters.
Long text messages pose several problems, such as the possibility of not being delivered at all or reaching the recipient in a disorganized form. You don’t want your prospective customers failing to receive your message or not being able to discern the essence of your marketing communication. Anyway, short text messages are meant to be just that–short. Similarly, an SMS is no web content, and if you need the recipient reading it whole, avoid lengthy messaging.
Get the Timing Right
To make the most of your business sms marketing, you must get the timing right. Here, timing is everything due to the way SMS messaging works–recipients can see and read an sms immediately rather than wait hours or days, and no internet connectivity is required. You can exploit this attribute of sms marketing to obtain the best possible outcome.
A good example is an sms from your local pizza inn declaring attractive deals when you’re about to order food! So, consider when your prospects are most likely to need your product or service and send them promotional sms. That time may be a certain period of the day, a single day of the week, or spell of the year.
You can have impressive results with a properly-executed business sms marketing plan. Pick the perfect time, target only subscribed potential customers with these sms, and keep the content short and precise.