3 Ways Ecommerce Solutions Can Boost Your Traditional Store
Ecommerce solutions is proving to be a popular method for traditional brick and mortar companies to grow and expand. More and more offline stores are finding that having an online presence can prove very beneficial, both as a means of increasing revenue and well as brand building.
Here are three of the main reasons why ecommerce solutions are so attractive to merchants.
Low Cost Of Expansion
The conventional way of expanding a business would be to open up a new branch at a new locale or buy up a competitor. Though, there is nothing wrong with this method, it does use a lot of resources.
Ecommerce solutions not only affords you the opportunity to expand your business, it allows you to do so at a relatively low cost. Most ecommerce software subscriptions cost less than $100 a month in monthly subscription fees. And this are the ones that come with all the bells and whistles, as well as customer support. For those of you who are more tech savvy, free or open source ecommerce solutions is an option.
Bigger Market
The best selling point of ecommerce solutions is the fact that, if you choose to, you can sell your products worldwide. You are no longer restricted to just a specific location or medium.
Most ecommerce software now come with special shopping apps to allow people to shop on your Facebook page. People can also shop direct from their mobile phones with the help of mobile shopping apps. If marketed properly, your sales could increase at an exponential rate thanks to these new online shopping avenues.
Having a bigger market also means you could enjoy better economies of scale when sourcing products because you would be ordering in larger quantities. You could then choose to sell at the same price and enjoy larger margins or pass the savings over to your customers.
Open 24/7
Another way to increase revenue is have your store open 24/7. However, this is not always possible or feasible for various reasons. For one, no one really shops for shoes at 3am so keeping a conventional shoe store open night and day would be counter productive.
But, if you have an online version of your conventional store available, you do not have to worry about this because when one part of the world sleeps, the other part is awake and ready to shop.
The best thing about having ecommerce software working for you is that you do not have to pay it overtime fees. You do not have to hire an extra person just to run your web store because it is so easy to run and it does not take up much time to do so, save for the beginning part, of course. All it requires is just a little training for anyone to run an online store.
