How to Get Your Company Website Ready for Christmas
This year it is expected that a record number of online purchases will be made. With the availability and convenience of the internet, it is not wonder that consumers prefer online shopping to physical store shopping. If you have your own website or online retail store, then you need to ensure it is ready for this hectic shopping and Christmas season. Some ways to get your site ready are:
Gift Finders – Ensure that your site is not only easy to navigate, but easy for your consumers to find their gifts. Have things categorized by gift type, price point, item type, most popular gifts, color, size and even gifts by age group or sex.
Gift Cards – Sometimes it can be difficult to shop for someone. Give your customers the option of purchasing a gift card for their recipients to shop at your store rather than purchasing there directly. Gift cards are very popular items so ensure that you have creative packaging such as small tin boxes, elegant gift wrapping and more.
Deals on Shipping – Offer up some shipping deals to your customers. Companies that provide shipping deals are more likely to get customers to buy than those that have standard shipping rates during holiday shopping seasons.
Gift Wrap – Holiday shopping can be a hectic time. By offering gift wrapping services either free of charge or even at a low rate, you can attract more customers that are looking to shop and get on the go again.
Holiday Pages – It is the holidays, so why not have a page or two dedicated to holiday deals or gift ideas? This will make shopping online easier for your customers and give out some gift ideas as well.
Gift Sets and Stocking Stuffers – Let’s face it, a gift set is the way to go. Offer up special packages with gift sets at a holiday rate as well as stocking stuffer gifts and ideas.